Smartwool

Responsibly sourced, ZQ-certified merino wool makes more sustainable performance apparel. The wool is renewable, reliable, and ready for everything. So you can go far and feel good—naturally.

Why Choose Merino Wool?

We love love love getting outside. We love it so much, we dedicated ourselves to making gear designed to keep people comfortable and confident when they venture out into the wild.

We choose to work with Merino wool because it’s pretty darn perfect for every adventure regardless of season. Each fiber naturally helps regulate body temperature, transports sweat away as a vapor, and cancels out odors (we tested it ourselves).

These benefits of wool enable athletes and outdoor enthusiasts to go farther and experience more—making it the ideal performance material for exploring nature.

Merino Wool Socks Designed to Help You Take Care of Your Feet.

We didn’t discover Merino wool, but we knew it would take better care of your feet. So we put it in socks over 25 years ago. And since then, we’ve been developing and innovating new ways to stretch the limits of our favorite natural fiber. Because the better we can help you take care of your feet, the more you can see and do and live and push yourself outside.

Start with a great base

Our Merino wool base layers are designed to help you stay comfortable in the outdoors. With the highest-quality materials, performance technologies, and a dialed-in fit, they are adventure-ready and highly versatile.


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